<?xml version="1.0" encoding="utf-8"?><feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en_US"><generator uri="https://jekyllrb.com/" version="4.4.1">Jekyll</generator><link href="https://www.williamcunningham.com/feed.xml" rel="self" type="application/atom+xml" /><link href="https://www.williamcunningham.com/" rel="alternate" type="text/html" hreflang="en_US" /><updated>2026-10-25T15:39:40+00:00</updated><id>https://www.williamcunningham.com/feed.xml</id><title type="html">William Cunningham</title><subtitle>Notes from a CPA and maker building Dattuh and other projects with AI agents, plus business models for micro-businesses and coding notes.</subtitle><author><name>William Cunningham</name></author><entry><title type="html">Pay Yourself First Principle</title><link href="https://www.williamcunningham.com/2025/01/01/pay-yourself-first-principle/" rel="alternate" type="text/html" title="Pay Yourself First Principle" /><published>2025-01-01T00:00:00+00:00</published><updated>2025-01-01T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2025/01/01/pay-yourself-first-principle</id><author><name>William Cunningham</name></author><category term="business model" /><category term="principle" /><summary type="html"><![CDATA[Working with micro-business owners over the past 7 years, I’ve often been surprised when owners place their own compensation last in line behind others and misguided beliefs. The Pay Yourself First principle is an essential concept every micro-business owner needs to fully understand and to integrate into their everyday thinking about their business or startup.]]></summary></entry><entry><title type="html">Kano Model Framework</title><link href="https://www.williamcunningham.com/2024/12/16/kano-model-framework/" rel="alternate" type="text/html" title="Kano Model Framework" /><published>2024-12-16T00:00:00+00:00</published><updated>2024-12-16T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/16/kano-model-framework</id><author><name>William Cunningham</name></author><category term="business model" /><category term="principle" /><summary type="html"><![CDATA[The Kano Model Framework or Delight Attribute principle is a framework developed by Professor Noriaki Kano in the 1980s to understand customer satisfaction and prioritize product development. The Kano Model categorizes customer preferences into five distinct categories, each representing different levels of influence on satisfaction.]]></summary></entry><entry><title type="html">Competitive Advantage: Crafting Your Unique Edge in Business</title><link href="https://www.williamcunningham.com/2024/12/08/competitive-advantage/" rel="alternate" type="text/html" title="Competitive Advantage: Crafting Your Unique Edge in Business" /><published>2024-12-08T00:00:00+00:00</published><updated>2024-12-08T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/08/competitive-advantage</id><author><name>William Cunningham</name></author><category term="business model" /><summary type="html"><![CDATA[Every business needs a competitive advantage that sets it apart from its competitors. A well-defined competitive advantage should be easily understandable and compelling enough to drive customers to choose your goods and services over others. However, attempting to replicate another business’s competitive advantage often leads to failure.]]></summary></entry><entry><title type="html">Pricing Mechanisms</title><link href="https://www.williamcunningham.com/2024/12/08/pricing-mechanisms/" rel="alternate" type="text/html" title="Pricing Mechanisms" /><published>2024-12-08T00:00:00+00:00</published><updated>2024-12-08T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/08/pricing-mechanisms</id><author><name>William Cunningham</name></author><category term="business model" /><summary type="html"><![CDATA[Understanding Pricing Mechanisms: Connecting Buyers and Sellers Pricing mechanisms are crucial in connecting buyers and sellers through the pricing of goods and services. They ensure the market operates efficiently and fairly, allowing businesses to thrive while meeting consumer needs. Here are various pricing mechanisms and their applications:]]></summary></entry><entry><title type="html">Mastering Pricing Strategies: How to Determine the Best Approach for Your Business</title><link href="https://www.williamcunningham.com/2024/12/08/pricing-strategies/" rel="alternate" type="text/html" title="Mastering Pricing Strategies: How to Determine the Best Approach for Your Business" /><published>2024-12-08T00:00:00+00:00</published><updated>2024-12-08T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/08/pricing-strategies</id><author><name>William Cunningham</name></author><category term="business model" /><summary type="html"><![CDATA[Determining the right pricing strategy for your products and services is crucial for the success of your business. A well-chosen pricing strategy can help you attract customers, maximize profits, and stay competitive. Let’s explore some common pricing strategies and how they can be applied effectively.]]></summary></entry><entry><title type="html">The Jobs Theory</title><link href="https://www.williamcunningham.com/2024/12/06/the-jobs-theory/" rel="alternate" type="text/html" title="The Jobs Theory" /><published>2024-12-06T00:00:00+00:00</published><updated>2024-12-06T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/06/the-jobs-theory</id><author><name>William Cunningham</name></author><category term="business model" /><summary type="html"><![CDATA[This past summer, I painted my house’s exterior trim. I purchased the paint and related supplies mostly from a local paint store. Once they understood my painting job, they provided advice and encouragment during my visits. My next-door neighbor, a retired carpenter, also provided great advice. I described my job to Microsoft Copilot (yeah, even AI was there to help me with my job) and YouTube to gather more advice and video instructions.]]></summary></entry><entry><title type="html">The Good Enough Principle</title><link href="https://www.williamcunningham.com/2024/12/05/the-good-enough-principle/" rel="alternate" type="text/html" title="The Good Enough Principle" /><published>2024-12-05T00:00:00+00:00</published><updated>2024-12-05T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/05/the-good-enough-principle</id><author><name>William Cunningham</name></author><category term="business models" /><category term="principle" /><summary type="html"><![CDATA[In 2007, the Flip Ultra video camcorder became the best-selling camcorder on Amazon capturing 13% of the camcorder market. It didn’t record on video tape, it had limited recording storage, and it lacked most of the features of other camcorders. Basically, if you remember, you pointed your Flip camera at your target and clicked the red button to record. The Flip was a great example of the Good Enough Principle.]]></summary></entry><entry><title type="html">The Power of Saying NO: Embracing the Eighty-Twenty Principle for Business Success</title><link href="https://www.williamcunningham.com/2024/12/04/the-power-of-saying-no/" rel="alternate" type="text/html" title="The Power of Saying NO: Embracing the Eighty-Twenty Principle for Business Success" /><published>2024-12-04T00:00:00+00:00</published><updated>2024-12-04T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/12/04/the-power-of-saying-no</id><author><name>William Cunningham</name></author><category term="business models" /><summary type="html"><![CDATA[When my two boys reached the age of two, they discovered the word NO and practiced using it in every conceivable situation. Looking back, I now realize it was probably the most important word they will ever learn. It is the most important word to learn when starting or running a micro-business.]]></summary></entry><entry><title type="html">Introduction to Engines</title><link href="https://www.williamcunningham.com/2024/03/01/engine-intro/" rel="alternate" type="text/html" title="Introduction to Engines" /><published>2024-03-01T00:00:00+00:00</published><updated>2024-03-01T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/03/01/engine-intro</id><author><name>William Cunningham</name></author><category term="engine" /><category term="business model" /><summary type="html"><![CDATA[A big question for micro-business owners. How can I make more money? Or better stated, how can I connect my activities with capturing more value? Those questions, and dozens more require micro-business owners to use their business judgement and problem-solving skills.]]></summary></entry><entry><title type="html">Purpose</title><link href="https://www.williamcunningham.com/2024/02/29/purpose/" rel="alternate" type="text/html" title="Purpose" /><published>2024-02-29T00:00:00+00:00</published><updated>2024-02-29T00:00:00+00:00</updated><id>https://www.williamcunningham.com/2024/02/29/purpose</id><author><name>William Cunningham</name></author><category term="Personal" /><summary type="html"><![CDATA[I grew up thinking purpose was serious business. It was a calling. It would come as an external moment of enlighted truth. It would be the one thing you were born to do. Here is the question I never considered. What if the universe never calls?]]></summary></entry></feed>